Health Promotion Essay Example

Health Promotion Paper Health Promotion: Giving up Smoking in Pregnancy Introduction The object of this assignment is to critically appraise a health promotion initiative related to midwifery practice. The initiative chosen is a NHS Health Scotland leaflet entitled Smoking: giving up during pregnancy: a guide for pregnant women who want to stop smoking (NHS Health Scotland 2003). It will be referred to as the initiative or the leaflet throughout this assignment. The World Health Organisation (WHO) identified that health promotion was a way of equipping people to have more power enabling them to make choices in regard to improving their well-being (WHO 1986). Ewles and Simnett (2003) determine from this, that the fundamental elements of health promotion are improving health and empowerment. The Scottish Office paper Towards a Healthier Scotland (1999) recommended making more health promotion available for pregnant smokers. This appraisal will systematically review the literature relating it to the health promotion initiative chosen using Ewles and Simnett (2003) Five Approaches to Health Promotion model. It will furthermore evaluate the midwifes role in promoting the issue highlighted and conclude with a summary and any proposals to improve future practice. Critical Appraisal The Scottish Office paper Towards a Healthier Scotland (Scottish Office 1999) recommends reducing the numbers of women smoking during pregnancy from 29% to 20% in the next 5 years. According to the Health Education Authority (1999) the rate for smoking in pregnancy in the UK was 30% however nearly 90% classified smoking as dangerous to their unborn child. Johnston et al (2003) point out that smoking is the main preventable cause of disease and disability in the fetus and newborn. We will write a custom essay sample on Health Promotion specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Health Promotion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Health Promotion specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Around 13 000 individuals die from smoking in Scotland each year (NHS Health Scotland and ASH Scotland 2004a). This initiative is based on the normative needs concept as it is influenced by expert opinion and government policies (Ewles and Simnett 2003). Epidemiological evidence in its favour allows the initiative to be evaluated by reduction in the mortality and morbidity (Naidoo and Wills 2000). This is cost effective because the initial resources for implementing the smoking cessation will be significantly less than the cost of hospitalisation later in life (NHS Health Scotland and ASH Scotland 2003). The leaflet that will be critiqued (appendix 1) is aimed at pregnant women who currently smoke but who want to give up. It is split into five sections titled: pregnancy and smoking; stopping smoking; tips for stopping; stopping smoking is worth it and thinking about your smoking. The Ewles and Simnett (2003) model comprises of five approaches to health promotion; medical approach; behaviour change approach; educational approach; client-centred approach and societal change approach. The behaviour change approach is the main focus for this initiative, although it does utilise aspects of all approaches. The behaviour change approach as described by Ewles and Simnett (2003) is a way of encouraging changes in an individuals attitudes and beliefs to take up a healthier lifestyle. It is, however considered by some, to be more forceful depending on the degree of encouragement and persuasion utilised (Crafter 1997, Norton 1998). The behaviour change approach uses a number of models to guide health promoters to facilitate clients to achieve a positive outcome. The Stages of Change Model (Prochaska and DiClemente 1984 as cited by Ewles and Simnett 2003) is a five stage cyclical model that has been found to be particularly useful in work with addictive behaviours (Naidoo and Wills 2000). This cycle incorporates a pre-contemplation stage where the individual is unaware of any need for change or has no interest in changing (Ewles and Simnett 2003). At this stage the midwife would assess whether the woman is genuinely not interested in stopping smoking at present and respect this decision but inform her she will be asked throughout her pregnancy about her smoking status (Crafter 1997, Dunkley 2000). The leaflet may still be issued as having the information readily at hand may prompt the individual to think about stopping smoking. The advantages of leaflets mean they allow individuals to read through them at their own pace (Ewles and Simnett 2003). The second stage is the contemplation stage where the individual is motivated to consider changing their behaviour, maybe she reads the leaflet and attempts to seek information (Naidoo and Wills 2000). The role of the midwife at this stage would be to determine why the woman smokes and what barriers she may face in stopping smoking (Dunkley 2000). The leaflet facilitates this by allowing the woman to question why she smokes and how she feels about it. It also seeks to establish what the woman feels is good and bad about smoking and how she anticipates changing her behaviour towards smoking. It has been suggested (McLeod et al 2003) that some midwives find it difficult to broach the subject of smoking particularly with women who have no desire to stop and those who are still considering stopping. However McLeod et al (2003) found from their qualitative study that women expected to be asked about smoking during routine antenatal care and indeed they felt it was part of the midwives role to ask. The preparation stage is where the woman is committed to giving up smoking. She may seek extra help and is likely to attempt change soon (Dunkley 2000). If the woman is in this planning stage she may benefit from smoking cessation services, which the midwife can offer such as Smokeline, or other local services. Within the leaflet is a free phone number for Smokeline (HEBS 2003) who offer advice and issue the booklet Aspire to Stop Smoking (HEBS and Action on Smoking and Health Scotland 2001). This supporting information helps the woman to discover what she can do to help herself to stop smoking. NHS Health Scotland and ASH Scotland (2004b) challenge the reliability of answers to questions Midwives and other health promoters may be asking individuals with regard to their interest in stopping smoking as that individual may feel that agreeing is what is expected. Hesitancy in answering may be indicative of reluctance to commit to stopping at present, so ensuring they understand that there are many options available in the future can enhance the chance of them stopping (NHS Health Scotland and ASH Scotland 2004b). The midwife would continue to support the individual during this time offering advice and encouragement (Crafter 1997) and also would remind the patient of the importance of social support from partners and friends (NHS Health Scotland and ASH Scotland 2004b). The findings from a study by McLeod et al (2003) concur with the need to have partner involvement. They found that although the women were supported by the midwives there was a failing in educating the partners to the womens needs while trying to stop smoking (McLeod et al 2003). Moreover Thompson et al (2004) would like to see this expanded out with the antenatal setting. This issue has been addressed in part by the initiative, which encourages the woman to seek partner involvement to support her at this time (HEBS 2003). The penultimate stage is the making the change stage this is when the woman is taking action (Naidoo and Wills 2000). NHS Lothian (2002) supports making a date to stop and sticking to it. One of the options is nicotine replacement therapy (NRT), which has caused debates over its place in smoking cessation during pregnancy (Dunkley 2000, McNeill et al 2001). McNeill et al (2001) found that using NRT, although not recommended in pregnancy, could be beneficial, as all the pollutants from actual cigarettes would not be delivered to the mother or the fetus. The final stage is the maintenance stage. It is vital that the midwife maintains good support through the postnatal period as Pollock (2003) found that 60% of women who give up during pregnancy restart smoking within 1 month of birth. Encouragement from the midwife to eat a sensible a diet (Crafter 1997) and use diversionary tactics like regular brushing of teeth and saving cigarette money up for treats (NHS Lothian) helps the woman to stay stopped. The leaflet in its favour mentions how other smokers managed to stop and what they have done to help themselves. In this final stage there is room for relapse or slipping. The leaflet lets individuals know it is ok to relapse but encourages them to learn from this. It also mentions some of the side effects that women may experience from nicotine withdrawal. The medical approach to health promotion aims to ensure individuals are disease and disability free (Ewles and Simnett 2003). This approach could be viewed as paternalistic, where professionals decide what is best for an individual (Crafter 1997) and as pregnancy is not a state of ill health (Dunkley 2000) it brings into question its validity in midwifery care. However women could jeopardise the health of themselves and their unborn child if they are involved in risk taking behaviour such as smoking during pregnancy. The initiative mentions some of the health risks involved such as miscarriage and low birth weight babies (HEBS 2003) but favourably does not go into detail to avoid victim-blaming. Within the medical approach such initiatives as General Practitioners or other health professionals advocating smoking cessation during consultations is found to be more useful than no mention at all (HEBS 1998) resulting in approximately 2% of smokers stopping long term. Recommendation 1. 2 of the Smoking Cessation Guidelines for Scotland (NHS Health Scotland and ASH Scotland 2004a) states that a midwife should ascertain a patients smoking status and discourage them from smoking at the earliest opportunity. The midwife should also offer support and treatment to aid cessation (NHS Health Scotland and ASH Scotland 2004a). Crafter (1997) identifies the need for midwives to give unbiased information, however justifies the obligation to educate women about damaging behaviour such as smoking during pregnancy. Facts specific to smoking in pregnancy are not included in the leaflet such as smoking in the first 3 months of pregnancy accounts for a quarter of low birth weight babies (Scottish Executive 2001). An educational approach to health promotion is giving individuals information to discover the health benefits or detriments for themselves (Ewles and Simnett 2003). Crafter (1997) argues that there can be no true educational approach when it comes to smoking in pregnancy because midwives would be unable to remain neutral due to the fact that evidence is available that clearly shows smoking is detrimental. Naidoo and Wills (2000) explain that the educational approach differs from the behaviour change model, as the educational model does not use encouragement to achieve its aims. NHS Health Scotland and ASH Scotland (2004b) concur with this view advocating that it is not the role of the midwife to persuade but to inform. They go on to defend the use of facts in conjunction with the leaflet. The National Institute for Clinical Excellence (2003) also emphasise the need for women to be informed of the risks, which can make a purely educational approach unattainable in relation to smoking cessation. The information could be available to patient who enquire about if for them to discover the advantages and disadvantages for themselves with the midwife advising them of where to find resources. In a study by Pullon et al (2003) it showed how suitable resources helped educate women to stop smoking. Critically however it appeared that the midwives concerned were involved in a more behavioural change role as then conclusion commented on the midwives powerful influence (Pullon et al 2003). The client-centred approach facilitates health promotion of things that the client feels will be of benefit (Ewles and Simnett 2003), this could mean that an individual may not consider that smoking cessation is an issue they want to address and as such the topic may never be discussed. This model is said to facilitate autonomy (Dunkley 2000) but as such the leaflet may never be looked. If however the client felt that smoking cessation was something she was interested in, the midwife would be able to offer any help that was available to her to empower the woman to achieve her objective (Crafter 1997). The societal change approach focuses on changing the whole society not just individuals within it (Ewles and Simnett 2003). Implementation of changes at community level or above looks to bring about changes to the attitudes and beliefs about smoking during pregnancy to the population. This would include laws such as that to be introduced in spring 2006 banning anybody smoking in enclosed public spaces in Scotland (Scottish Executive 2004). The majority of pregnant smokers are age 16-24 and low socio-economic groups highlighting the important fact that deprivation and inequality increase the incidences of smoking and of teen pregnancy (Lazenbatt et al 2000, NHS Health Scotland and ASH Scotland 2003). Conclusion Midwives play an important role in promoting the health and wellbeing of individuals and their families and delivery of health education (Scottish Executive 2001). The initiative appeared to have some weaknesses as a stand-alone leaflet, however as part of a multi-dimensional approach it emerged favourably. The midwife must endeavour to gain trust and support to deliver the required service and promote empowerment (Dunkley 2000). She must take care not to alienate the women that require her help. There must be a trusting relationship built up between the midwife and the woman to achieve a positive outcome. Approximately 20% of smoking mums give up during pregnancy and of them over 50% who gave up attributed it to being pregnant (HEA 1999) this indicates further that women want to stop and indeed manage successfully to stop smoking.

Water Advertisement

Water Advertisement Advertising We will write a custom assessment sample on Water Advertisement specifically for you for only $16.05 $11/page Learn More The advertisement will focus on water and its necessity, as well as the want for water. It is needed by the human body to carryout life processes but it is also psychologically refreshing and pleasurable. After any physical activity or long presence in the sun, water is used to hydrate the organism. Any additions to water in a form of lime, cucumber and a number of any other flavors can enrich the taste or even add vitamins and minerals. Water is often used for diets and has a number of other health benefits (Chang, 2012). In the advertisement, a glass or a bottle will be pictured with a waterfall. The first perspective represents a hedonic need. It can serve two purposes, as in being needed because of its necessity and for the pleasures associated when quenching thirst. When seeing a glass or a bottle of water, the consumer wi ll associate the advertisement with the need for water in a purely physical aspect. Hedonic approach makes the use of the senses and appeals to the person’s natural need for something. In this case, everyone knows that life without water is impossible, so people understand that one way or another they will have to get water. Because in the cities there are rarely rivers or bodies of water or if they are present, drinking that water is rather unsafe due to pollution, people will purchase water. The advertisement plays a great role in how refreshing the water is imagined by the potential customer (Crowley, 1992). This marketing strategy is potentially successful, as it relates to everyday life and pleasure of satisfying thirst. The waterfall in the background reinforces the psychological need for water and adds to the freshness of the advertisement and water itself. The glass of water in the front catches the viewer’s attention and the clarity and transparency create a s ense of clean and fresh water. This sort of representation is very universal over cultures and nations, as all people in the world require water and are familiar with waterfalls. The target audience is all people, especially children, as the background and scenery is very natural and appealing to the eye. Even if people will not notice the glass at first, they will be drawn by the large natural scene and the view of the waterfall. After seeing the glass, the association will be almost immediate, as psychologically people are inclined to link things together (Stading, 2007). For a business or a corporation that gets involved with this sort of advertisement, there are many possibilities in what to present the audience with. The brand’s name could be written on the bottom, so that it is unnoticeable at first, and the potential customer will be forced to look at the advertisement for some time, before figuring out what it advertises. Or it could have a big bottle in the front wit h the company’s name, so that right away people know the product.Advertising Looking for assessment on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The most important point is that people feel the need for the product and realize that without it they will be worse off. The marketing technique and presentation are extremely important, as well as the placement and display of the advertisement. It is crucial that the advertisement is legible and easy to comprehend, so that people know what is being offered and if they need it or not (Kraus, 2007). References Chang, H. (2012). Is Water H2O?: Evidence, Realism and Pluralism. Cambridge, England: Springer, 2012. Crowley, A. (1992). Measuring the Hedonic and Utilitarian Dimensions of Attitudes toward Product Categories Marketing Letters, 3(3), 239-249. Kraus, S. (2007). Marketing in Small and Medium Sized Enterprises Review of Business Research, 7(3), 1-3. Stading, G. (2007). Delineating the Ease of Doing Business Construct within the Supplier-Customer Interface Journal of Supply Chain Management, 43(2), 1.

Essay paper Example | Topics and Well Written Essays - 750 words

Paper - Essay Example The economy; Globalization has affected the economy in both positive and negative ways, some of the advantages are availability of better quality goods in the market, this is because some countries are able to access raw materials at better prices than others and that are of acceptable standards. Quality is also improved by the fact that the sellers need to make sales that translate to profits and the only way to achieve this is to ensure that their goods are of the highest quality. In addition, there is the availability of cheaper goods, for example, Saudi can now import electronics and other stuff from China due to their affordability. Furthermore, globalization has led to diversity, and one can now buy goods that were once not available in their country but are sourced from another one. Saudi Arabia was known mainly for dates, but now people can get access to other food stuffs such as bananas from Mexico, rice from Pakistan and so on. Therefore, due to globalization, Saudi Arabia has now become one of the leading countries when it comes to providing for employment to people from other countries; for instance, the horn of Africa. However, there are disadvantages associated with globalization concerning its impact on the economy; such as stifling of the smaller companies through the competition brought about by globalization, which leads to their collapse while trying to put their foot in their home countries market. There are also cases of social injustices such as child labor as well unfair working conditions have increased. In the education system, standards of education have risen as countries seek to adopt other education systems into the country with the hope of making their citizens more learned and marketable. Often one can find a country having 2 or 3 education systems, so that it can cater to students that are not originally from that country.

The history of Arab-Israeli conflict Was the Oslo peace agreement Essay

The history of Arab-Israeli conflict Was the Oslo peace agreement failure Why - Essay Example The 26 years of Israeli occupation were the period, preceding the signed Oslo agreement (usually called Oslo Accord). These 26 years are divided into the two different periods: the first period is called 'easy conquest'1. It was the period, during which Israel kept around 15,000 of military occupiers at the Palestinian territory. This number was drastically increased during the period of Intifada, and according to various estimates, the number of Israeli troops at that time was more than 180,000; but in the period of 1981-83, the new rules of governing Palestinian people were implemented, and the indirect ruling was replaced by the Israeli manpower, which had to govern Palestinians at each level. This was the beginning of perception, that Palestinians didn't feel free and safe on their territory anymore, and thus the need of peaceful resolution was becoming more and more evident. What we see at present - are the consequences of the flawed process of Oslo agreement, which has been bui lt in the wrong direction from the very beginning. We have here to understand, what were the backgrounds of such agreement, and why Palestinians have not accepted it as the means of finding a common solution to their problem, as through the literary sources reviewed, Palestinians are depicted as the victims of the unfair attitudes, stated in Oslo Accord. The consequ The flaws of Oslo Accord and its failure as a means of finding peaceful agreement The consequences - violent confrontation, disproportionally massive Israeli repression and widespread Palestinian rebellion followed by the great loss of life, the majority of which is also Palestinian,2 are the examples of the situations witnessing the final stage of Oslo process failure. This process is stated to be flawed from the very beginning. 'Oslo was designed to segregate the Palestinians in non-contiguous enclaves, surrounded by Israeli-controlled borders, with settlements and settlement roads punctuating and essentially violating the territories' integrity, expropriations and house demolitions proceeding inexorably through the Rabin, Peres, Netanyahu and Barak administrations along with the expansion and multiplication of settlements (200,000 Israeli Jews added to Jerusalem, 200,000 more in Gaza and the West Bank), military occupation continuing, and every tiny step taken toward Palestinian sovereignty -- including agreements to withdraw in minuscule, agreed-upon phases - - stymied, delayed, cancelled at Israel's will'.3 I suppose that Oslo process has displayed a number of serious flaws, each of which has contributed into its failure, and thus is to be considered separately. The first flaw of the Oslo Accord and the peace process in general was in the fact that this very process has presupposed long period of 'mini-withdrawals' of the Israeli military occupiers, but only in exchange of Palestinian 'silence'.4 The core of this flaw is in the suggestion and unreal idea that Palestine would easily give up its attempts to win its territory and thus Israeli would have free opportunity to continue its occupation; but this belief was absolutely unreal. The second flaw was in the fact, that Oslo agreement implied Palestinians had to prove to the Israeli state, that they could be trusted, in exchange for certain small rewards. 5 This idea was stated by Aruri (2000)6 as

Lifting the Corporate Veil Coursework Example | Topics and Well Written Essays - 1500 words

Lifting the Corporate Veil - Coursework Example In addition, the Salomon decision entrenched the notion of advantageous benefits which are granted to shareholders in the form of limited liability. The dicta of Salomon has been endlessly restated and quoted in many cases; it appears to exist as an â€Å"unyielding rock†4; especially since it has now been incorporated into the Companies Act 20006. The courts have endlessly been faced with circumstances under which certain exceptions to the Salomon rule have been necessary and thus permitted. However, the courts have taken care to retain the power to ignore the Salomon principle in order that its flexibility be preserved and in most cases this has led to the preservation of the corporate veil. The narrow approach which is contained in the Companies Act embodies the view that the company’s rights, property and liabilities belong to the company only. The wider view claims that the company’s members are prohibited from having any effect on or being counted in relati on to the legal obligations and obligations of the company.5 The existing statutory exceptions to the lifting of the veil are rather difficult to determine with a great amount of certainty;6 the concept that Salomon is a fundamental principle results in it being set aside with difficulty and even some reluctance on the part of the courts.7 As Lord Diplock claims, the statutory basis of the corporate veil is preserved, so that â€Å"any Parliamentary intention to pierce the corporate veil would be expressed in clear and unequivocal language†, however the lack of such clear language could still have the potential to allow the courts to pierce the veil in specific circumstances by way of a â€Å"purposive construction’ of Parliament’s intention†.8 However, the case of Tunstall iterates that it is important to remember that the â€Å"purposive instruction† must be evident, because it is not readily implied (542). 9 Other additional statutory provisions also provide the opportunity to lift the veil under specific circumstances, such as the taxation of group companies. It is often argued that such provisions do not lift the veil exactly; they instead impose supplementary obligations on subsidiaries and are termed ‘piercing’ the veil rather than ‘lifting’ the veil. Alleged fraud additionally grants the justification to lift the veil – this is indeed understandable. The Insolvency Act 1986 operates to allocate personal liability to directors or shareholders if it appears that the company has been formed for fraudulent activities,10 if evidence of director misconduct is evident, or if the company directors have been negligent by not winding up the company if it has little or no prospect of carrying on. Such provisions contain the potential to be defined and applied broadly, yet the danger of this is arguably small under the circumstances. The existence of such statutory provisions emphasize the major t emptation and potential of company members abusing of the corporate veil, and the courts have appropriately recognised and established the need to eliminate as far as necessary this possibility, and thus temptation. In the decision of Merchandise Transport,11 the court declined to retain the corporate personality of the company separate from its members where it had been discovered that the subsidiary company had been formed as a mechanism to avoid specific formalities when acquiring a favourable licence. Additionally, a facade has been revealed where a company had

Altruism

Altruism Altruism occurs when one individual, while helping others, selflessly incurs a danger to themselves decreasing their chances of survival Sherman (1977). Two theories develop from altruism, kin selection theory and the theory of reciprocal altruism. Kin selection theory of altruism argues that altruism was developed to increase the survival of relatives Hamilton (1964) and that acts of altruism should be directed towards family rather than non-relatives. (Trivers, 1971; Cosmides Tooby 1992) argued that the theory of reciprocal altruism is infact long-term cooperation and the assistance that is given at the time will be reciprocated another time in the future. Therefore, it is necessary to remember who has helped them before and not offer any assistance to those who have failed to reciprocate. For this theory to be successful it also requires a somewhat stable group as short term, migrating members may not be able to upkeep the promise to perform the required act at a later date. The theories of kin selection and reciprocity, although seemingly different are not incompatible. Sadly, altruism does not always happen. Environmental factors play a very large part in whether an individual will engage in acts of altruism. Socialization, modelling and reinforcement play a key role in promoting pro-social behaviour and attitudes Eisenberg Mussen (1989); Janoski et al. (1998). When children are exposed to models of kindness and helping, be it from television or from others around them, they are more likely to put the welfare of humans and other animals above their own Sprafkin et al (1975). Television programmes that show these acts influence a strong positive effect on the viewers pro-social behaviour Hearold (1986). The norm of reciprocity and the norm of social responsibility are especially relevant to helping behaviour (De Creamer van Lange, 2001; Miller at al., 1990). The norm of reciprocity that we should return the favour when someone treats you kindly and the norm of social responsibility expects that we should help others and contribute to societys welfare. When we live by these norms we are reinforced with praise and when we do not we feel guilt and receive disapproval. In society we also notice when others receive praise for adhering to these norms. As humans get older, pro social norms, morals and values are internalized and form strong self reinforcements like pride and satisfaction to maintain pro-social behaviour even when positive reinforcement is not available. Studies by Eisenberg Valiente (2002) confirm that socialization matters as children are more likely to act pro-socially when raised by parents who have high moral standard and are warm and supportive encouraging their chi ldren to feel empathy and to â€Å"put themselves in other peoples shoes† (Janssens Dekovic, 1997; Krevans Gibbs, 1996). Beliefs about why and when to help have cross cultural differences such as the study done by Miller (1990) who found that Hindu children and adults in India have the belief that one has a moral obligation to help friends or strangers no matter if the situation is mild or serious. When compared to the Indias Hindus way of thinking, American children and adults differ in their view and feel less obligated to help and regard as more of a choice Eckensberger Zimba (1997). Most pro social acts are done with the expectation of a reward of self reinforcement or a form of reciprocity but humans are capable of committing a selfless act of aiding someone without concern for ones wellbeing, an act of altruism. C. Daniel Batsons empathy altruism hypothesis suggests that altruism does exist and is caused by empathy which is the ability to put oneself in the place of another and to share the emotions being felt by that person (Batson, 1991; Batson et al., 2002). In an experiment conducted by Batson et al (1981) female students empathy for another female who was an accomplice to the experiment was increased and decreased by leading them to identify and believe that her values were similar and dissimilar to their own. The experiment is consistent with the empathy altruism hypothesis showing that high empathy participants were most likely to voluntarily change places but is it people reacting out of pure virtue of empathy or is it to avoid the guilt that may plag ue them for not interfering. The negative state relief model suggests that high empathy cause us to feel distress when we learn of others suffering and by helping them relieve their own stress it reduces their personal stress making their actions non altruistic (Cialdini et al., 1997). The term â€Å"safety in numbers† doesnt translate well in emergencies and help the victim as the more people present encourages each person not to help because of social comparison or diffusion of responsibility and is more likely to occur when the bystanders are strangers and not kin or friends of the victim Latanà © Rodin (1969). Factors that explain why people may be helpful in some situations but not others. We are more likely to help when we are in a good mood (Salovey et al., 1991). Pre-exisiting guilt when were feeling guilty about something weve recently done increases helping Regan et al (1972). Even though feeling guilt and being helpful are two different actions guilt helps increase our likelihood of assisting others. Also when there is a model to follow such as someone helping a motorist or giving blood, this act increases social behaviour (Sarason et al., 1991). When we are not under pressure, have extra time and not in a hurry we help more. Factors that show why some people may receive help more than others: Similarity A person is more likely to help and identify with the victims situation when the victim things similar to them such as dress, attitudes and nationality (Dovidio, 1984). Gender Women and men are equally likely to be helped by female bystanders but women are more likely to receive help more than men when aid is from a male bystander (Eagly Crowley, 1986). Perceived Responsibility When someone is in need of help and their situation is viewed as something caused by factors beyond their control, they are more likely to receive help such as people who have been affected by a natural disaster versus homeless people who are perceived to be unwilling to work (Blader Tyler, 2002; Weiner, 1996). Lerner (1980)s just world hypothesis suggests that people believe that the world is a just place and the rule of karma prevails. They perceive that people get what they deserve and deserve what they get. These beliefs have the effect on some to conclude that persons who have misfortunes such as being raped or contracting AIDS deserve their fate (Ford et al., 1998; Wyer et al., 1985) thereby justifying why they shouldnt help the individual as there is no responsibility to help. A way to increase Pro-social Behaviour is through â€Å"mandatory volunteerism† which is used in the academic and corporate world. Participants increased volunteerism in later life from these acts are not consistent as seen in research done by (Janoski et al., 1998;Stukas, 1999). Their research show that the outcome depends on personal rewards that the volunteers will receive and the awareness of human needs. A second approach which is consistent to the social learning theory is the exposure of pro social models to people. This is used to promote blood drives and increase donations (Sarason et al., 1991). When feelings of empathy are established and people are properly socialized will increase the chances of those people helping others Eisenberg (2000) as well as those who feel a close connection to their communities will feel socially responsible to help others Clark, M (1978). If society is educated and exposed to helping models and information, bystander intervention may be decreased and the tendency to help others in an emergency, increased Beaman, A.L. et al (1978).

Downfall Of The American Dream in The Great Gatsby :: The Great Gatsby

Authors use symbolism in their written expressions in order to enhance the thematic interests of the novel. The use of symbolism allows the reader to interpret the story, which in turn, stimulates a more personal, imaginative, and meaningful experience. Scott F. Fitzgerald’s, The Great Gatsby, became an instant classic because of the symbolism used to enhance the theme throughout the novel. Without this symbolism, the theme of the withering American Dream would have been less than adequate, and the book would have never attained the status and popularity among readers that it does today. The most prominent and influential symbols are the green light, Gatsby’s shirts, and the Valley of Ashes. When Gatsby is first seen, “he stretched out his arms toward…a single green light, minute and far way, that might have been the end of a dock.';(Fitzgerald 26) The green light that he appears to be reaching for is the light on Daisy’s dock. In Gatsby’s early life he had a romantic relationship with Daisy. However, he went away to war and when he came back she was married to an extremely wealthy man, Tom Buchanan. Gatsby concluded in his own mind that in order to win Daisy’s love, he too had to become wealthy. After he established himself financially, he bought a house directly across the water from Daisy and her green light. He associates Daisy with the green light, and it becomes a symbol of her throughout the novel. “The whole being of Gatsby exists only in relation to what the green light symbolizes.';(Bewley 41) Gatsby becomes so infatuated with the green light that it is almost as if Daisy does not even exist. She becomes no more than a romant ic dream within the green light on the dock. At last he realizes this when he and Daisy meet and, while staring at the green light, link arms. He finally attains what he thought he wanted and the green light becomes no more than a green light. This false sense of reality brings Gatsby great melancholy when he realizes that Daisy is not as great as he thought she was. This is similar to the feelings immigrants were overcome by when they reached America. They had been told their whole lives that America was the land of opportunity and that the streets were paved with gold, but when they got there they realized it wasn’t all that different from the homeland which they so eagerly deserted.